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2012ChinaFit健身大會(huì)管理導(dǎo)師—Theo Hendriks

06月28日 | 閱讀 4290

導(dǎo)師介紹：

Theo Hendriks現(xiàn)如今是“體育休閑社團(tuán)（SLG）”的CEO,，主要負(fù)責(zé)策劃,、啟動(dòng)和運(yùn)營項(xiàng)目，發(fā)展統(tǒng)一的企業(yè)文化,。

在荷蘭和歐洲,，甚至在IHRSA，Hendriks都被認(rèn)為是一個(gè)杰出的經(jīng)理,，項(xiàng)目策劃,，發(fā)言嘉賓和教練。

Theo Hendriks獲得過IHRSA2009年“歐洲體育休閑俱樂部領(lǐng)袖”殊榮,。

課程介紹
1,、俱樂部建立。規(guī)模,，投資成本,，俱樂部需要什么不需要什么。
2,、俱樂部品牌定位與選址,。
3、俱樂部運(yùn)營,。員工數(shù)量及搭配,，課程設(shè)置，冬夏不同課程安排等
4,、關(guān)于員工,、部門、銷售,、公共關(guān)系及市場策略,。
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英文原件

Theo Hendriks is ceo of the Sports and Leisure Group (SLG). This is an innovative company that wants to offer a competitive ‘made to measure product’ for the operation of sports centres and multi functional leisure centres. SLG translates developments and trends in sports and leisure into tangible products by means of a unique combination of the operation of centres and consultancy.

The Sports and Leisure Group has developed contemporary brands for two chains of 15 sports and leisure centres. Capital Sports and Family Fitness. Capital Sports represents main sports, first class, and is mostly situated in a capital (city). The smaller, specialised centres that do not (yet) meet the requirements for multifunctional sports centres carry the name Family Fitness. A few years ago he joined 3 partners introducing a new brand: Basic Fit. It represents 31 budget fitness centres. This chain has been sold in 2010 to a private equity fund.
At this moment the Sports and Leisure Group is a leading company in the operation of fifteen sports and leisure centres in the Netherlands.

Theo Hendriks is now C.E.O. of the Sports and Leisure Group and is responsible for ‘Strategy, Build and operate’ projects, Development of (all in one) membership concepts, General management and Operation.
Hendriks was the first operator in Holland who developed integrated multifunctional sports and leisure centers in the Netherlands, starting with commercializing municipal swimming pools. He added fitness, catering, sauna and sun beds to the concept, combining the reception area for all the offered services. With this combination, the members were given more flexibility and choice and less fragmentation. That was not enough; horizontal programming of the offered services and a corporate customer approach was developed : for instance organizing swimming lessons at a time preferred by parents instead of by the staff, preferably without it amounting to more staff costs. And, causing surprise whenever mentioned in an international setting, the saunas are still being visited by mixed sexes, without clothes. The commercial effect for this complete integrated concept was within 2 years time a 25% better result, with 20% more visitors than expected.

In 2008 he announced a new concept called ‘Live and Leisure’. In combination with renting or purchasing an apartment, residents get a membership of an eminent fitness and health club. This concept consists of living, partaking in sports and other social leisure activities, including a society, a shop, and so on, all brought together under one roof. A meeting point for the residents of the apartments, but the activities are also open to other inhabitants in the environment of the sport centre.

He is very experienced in the management and operation of in and outdoor sports and leisure accommodation in the public and the private sector. From 1992 till 1996 he was manager of big municipal sports centres with large leisure pools in the city of Utrecht. He also supervised large-scale denationalization and ‘develop build and operate’ projects.

In the Netherlands and Europe, and also for IHRSA, Hendriks is known as a prominent (interim) manager, course instructor, guest speaker and coach.

Theo is member from the European Council from IHRSA.

Theo Hendriks has received the IHRSA European Club Leadership 2009 Award.

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